Real Homes are your new
Advertising Surface.
PropTexx places your products into millions of listing photos contextually and safely, turning real homes into a high intent persistent media channel.
Invisible. Contextual. Native.
Traditional ads are ignored. PropTexx placements are part of the content. By inserting products natively into real rooms, you reach customers exactly when they are planning their next home purchase.
Contextual Targeting
Place items based on our understanding of room type, layout, and existing decor style.
Brand Safety
Automated exclusion zones and placement rules ensure your products are always shown in high-quality, safe environments.
Scale & Lighting
Our engine automatically adjusts SKU dimensions and matches room lighting for a photorealistic placement.
Attribution Ready
Track every placement's performance with impression-level data and contextual engagement metrics.
The Persistence Advantage
Unlike social ads that disappear in a second, PropTexx placements live on the listing for its entire lifecycle. Every new viewer is a fresh, high-intent impression.
Traditional Display
- ✕ Low retention (fleeting visibility)
- ✕ Banner blindness is standard
- ✕ Poor contextual alignment
- ✕ High cost per fleeting impression
PropTexx Native VPP
- ✓ Persistent (lives on the listing)
- ✓ Native interaction (part of the image)
- ✓ Perfect context (exact room matching)
- ✓ High Engagement (in-home relevance)
The
Infrastructure.
Always-on software (ViR) that prepares and supports product interaction. Licensed by scope, not by impressions.
The
Distribution.
The lead product (VPP) that places your brand inside real environments across global listing portals.
The
Viral Dividend.
If your placements go viral, you win. Costs scale with your catalogue, never silently with your traffic success.
No Penalty for Success Engine
Claim your space in the home.
PropTexx is the bridge between real-estate distribution and retail commerce. Secure your placement on the world's most valuable visual real estate.